Do you have hair envy?

Sometimes I wish I were blonde! Don’t get me wrong, I LOVE being a redhead, but I grew up in the 80s era of model Angie Hill with her iconic, peroxide crop. Hence, come summer, I have a secret blonde ambition and want to look more beachy and healthy!

Sexy Scandi hair says ‘beach’ like no other colour. “I love cool, bright hair tones with fair skin,” admits Nicola Clarke, Creative Colour Director for Color Wow and John Frieda Salons, “like a Scandinavian blonde with sections of ice-white tones to lift hair and give it more dimension.”



“If you’re tired of the softer, ‘girl-next-door’ blonde look, try an edgier, sharper tone,” says another favourite honey blonde hairdresser Lisa Shepherd. “The soft and gentle balayage approach (random streaks of blonde colour painted on) works well in winter when we’re cold and covering up with hats and scarves,” she says “but it’s more refreshing to bring back bleachy tones and create waves with cooler, icy blonde shades.” Balayage is also a good way to grow out grey and leave longer gaps between your hair appointments too, btw!

Happy Hygge Beach Blonde HairBEST BLONDE TO SUIT YOUR SKIN?

It can be tricky to find the right blonde to suit your age and skin tone. “My advice is to keep it simple,” says Lisa. “There are always exceptions, but this is the general rule. If you’re pale-skinned, burn easily, prefer silver jewelry and often wear grey, you’ll pull off any cool blonde, from a creamy biscuit shade to a white platinum. If you’re olive-skinned, self-tanned, prefer gold jewelry and wear warmer makeup shades, you’re more likely to suit golden caramel, honey, and bronze tones.


‘Talk through with a professional colourist,’ advises Nicola, “and bring photos that help show what style you like is a great starting point.” Choose images of similar skin tone to you, talk about your lifestyle and fashion. This will help to determine what shade would work best and need less maintenance.


KEEP IT FRESH Boost shine and golden tones by shampooing twice a week with PRO:VOKE Liquid Blonde Colour Activating Treatment Shampoo or a sulphate-free shampoo Pureology Hydrate Shampoo for Dry, Colour-Treated Hair to reduce colour fade. Take the yellow out of platinum blonde with Tigi Bed Head Dumb Blonde Toning Shampoo, an intense violet shampoo that brightens.

The perfect bleach beach blonde hair kit Tigi Bed Head, Kerastase, John Frieda Sheer Blonde, Pureology, Provoke Liquid Blonde

CONDITION WELL Blonding affects the condition of your hair making it porous, more fragile and less ‘touchable’ too. The bonus is that, as it’s drier, your hair will have more volume at the roots: perfect for limp, fine hair too. Once a week use a mask: Kerastase Reflection Chroma Riche and John Frieda Sheer Blonde Hi-Impact Vibrancy Restoring Deep Conditioner both suit coloured hair.

EXPERT TIP “If you are going bleach blonde, it’s important to do it slowly in stages,” says Nicola, “otherwise hair can become damaged.” She recommends Olaplex salon treatment, from £50. This allows you to colour hair without damaging it further.”

GOLDEN RULES to reduce brassiness?

+ Don’t shampoo every day,

+ Avoid heated stylers,

+ Cover up in the sun,

+ Ditch any metal brushes,

+ Make time for a weekly treatment.


Tell me what you love about your own hair colour –  I’ll share my redhead story in return!


Photography Iain Philpott for womanandhome


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